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Since 1998, B2touch is delivering premier intelligence services for customers of many different market segments.

Customers from the financial sector, insurance companies, telecom, health care, Internet, and automotive industries chose the B2touch  services to produce continued results and to keep up and running their performance indicators.

B2touch delivers flexibility and agility to executives while providing complete solution implementation that is fast and guaranteed at no initial cost.


After a long series of market research studies with North American and Brazilian companies, B2touch identified the main issues that are found in Intelligence Services projects and market solutions, and thus elaborated a new business model, connected to the delivery of results and the speed of deployment.

03 / FAST AND 

The value of the service depends only on the number of effectively delivered Performance Indicators. No additional cost per hour worked or task complexity

There is no need for investment on hardware acquisition or maintenance, software licenses, specialized employee hiring and training, human resources, project management, and data centers.The B2touch solution can provide every resource necessary for deployment and maintenance of this service at no cost, either at the beginning or during the service itself

The B2touch methodology assures results in a much shorter timeframe than traditional BI projects. No lost investment for an undefined term or even an unfinished project


B2touch supplies all the necessary technology for a full fledged Intelligence Services solution: complete system of Knowledge Management, Business Intelligence and Data Mining. There is no need to contract, integrate and manage different tools from separate vendors responsible for different parts of the solution.

B2touch solutions are supported by modern concepts of knowledge management achieved by merging contemporary academic research and best market practices. Classic statistical models, artificial neural networks and other Artificial Intelligence techniques are integrated into B2touch solutions and applied to detect business metric patterns. There are no limitations imposed by the need for tool acquisition, specialized consultancy hiring, or even the complex integration of innovation with the legacy systems.

It is possible to test our services by scheduling a free product demonstration, which will be executed on real data and business questions. The performance indicators are delivered as services: they are only charged while the services are still providing results. The process of hiring and cancelling of our services are made simple.


Intelligence Services

What are Intelligence Services? What can they do for your company? Intelligence Services are all the activities that support the extraction of essential information for the understanding of your business, and the decision-making activities based on this knowledge. Once designed and implemented coherently with your company's strategic plan, Intelligence Services become a powerful tool for monitoring and controlling the performance of your business. Performance Indicators can be designed to quantify the distance between the actual business metrics and the company's goals, simplifying the task of identifying the processes to act upon, and the intensity of these actions. By knowing where and how to act, it is possible to define a strategy of actions that interfere in the business processes in a coherent and fundamental way, optimizing performance while still minimizing the waste of action resources.

Knowledge Management

Knowledge Management is the systematic leverage of information and expertise to organizational improvement. According to O'Dell & Grayson (1988): "A conscious strategy for getting right knowledge from the right people at the right time and help people share and turn information into action, in an effort to improve business performance\".

By means of a Knowledge Management policy, companies try to improve:

  • Productivity: the right hand must know what the left hand has already done;

  • Agility: organization of resources to respond to unexpected events;

  • Competence: improve the skills of the employees;

  • Innovation: allow people to work together on new ideas, despite time and geographical location aspects.

Key Performance Indicators (KPIs)

Key Performance Indicators (KPIs) are financial and non-financial metrics used to quantify objectives that reflect the strategic performance of an organization. A KPI is used to assess the present business state and to show the course of action to be taken. Good KPIs must be strongly tied to the strategy of the organization. KPIs can be presented as Relational Reports, OLAP Cubes, dimensions of a Segmentation Analysis or any other means that can be used for its delivery to the final user.

Business Intelligence (BI) Systems

Business Intelligence systems is a broad category of applications and technologies for gathering, providing access to and analyzing data. They are designed to help enterprise users make effective and high quality business decisions. BI systems demands in depth knowledge on the company such as: customers, competitors, business partners, economic environment and internal operations.

A Business Intelligence (BI) solution can include the following components: 

  • Transactional Systems

  • On-Line Transaction Processing

  • Extraction, Transformation, and Load (ETL)

  • Data Warehouse (DW)

  • Relational Reports

  • On-Line Analytical Processing (OLAP)


Customers and Business cases

Industries where the professionals of B2touch have performed services:

  • Auditing

  • Automotive

  • Banking

  • Biotech

  • Cement and Concrete

  • Capital projects and infrastructure

  • Computer

  • Communications

  • Consulting

  • Consumer Products

  • Cosmetics

  • Credit Card

  • E-commerce

  • Fashion

  • Franchising

  • Fraud Detection

  • Healthcare

  • Heavy Trucks Maker

  • Higher Education

  • Home Builder

  • Industrial manufacturing

  • Insurance

  • Internet Service Provider

  • Petroleum and Gas

  • Pulp and Paper

  • Real State

  • Restaurant

  • Retail

  • Steel

  • Telecom



Brazil: +55 (11) 3742-6854

USA:   +1 (407) 574-4164


World Trade Center - Av. das Nações Unidas, 12551, 9º andar CEP 04578-903 - São Paulo/SP - Brazil



1560 Sawgrass Corporate Parkway - 4th Floor - Fort Lauderdale - FL - 33323 - USA



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